Bring the development to market before it is built.
Imagery, film, brochure and development website created to help market and sell unbuilt schemes off-plan.
Communicate the development before construction begins.
Before construction begins, potential buyers may have nothing to visit, photograph or experience in person. The visual campaign has to communicate the architecture, setting and character of the development convincingly enough to support the launch and sales process.
A complete visual campaign for an unbuilt development.
Found creates the suite of visual material needed for an off-plan launch - campaign imagery, film, brochure, development website and supporting marketing content - so the scheme can be communicated consistently across web, print, film and social.
Designed for the off-plan sales process.
When there is no finished building to photograph or visit, the visual campaign has to do more of the selling. Found develops the material around the same architectural information and visual direction, helping potential buyers understand the development before it exists. It also means fewer creative suppliers and handovers for the developer to coordinate.
A coordinated visual package for off-plan sales.
Architectural imagery
Exterior and interior campaign imagery developed around the architecture, landscape, materials and intended buyer experience.
Animation & film
Architectural films developed from the same project environment as the still imagery, so moving and static material stay visually consistent.
Marketing brochure
Project brochures built from Found's own refined templates and tailored to the development, bringing together CGIs, plans, specifications and sales information.
Development website
Buyer-facing microsites built from Found's own template system and adapted to the development, imagery, plans and project information.
Marketing content
Additional crops, formats and visual material prepared for websites, social channels, sales teams and other launch material.
Hazel Edge
Hazel Edge was marketed before construction began - with no completed property, photography or show home available.
Found created the imagery, film, brochure and development website as one coordinated visual package, giving the scheme a consistent identity across the off-plan sales campaign.
The project is shown here across the formats it was developed for - from campaign imagery and film through to print, web and social content.
One campaign, carried into print.
The same imagery, visual direction and project information developed into the buyer-facing sales brochure.
A buyer-facing property microsite.
Built from a Found template and tailored to Hazel Edge, giving prospective buyers one clear place to understand the house, imagery, plans and key information.
A consistent experience from first image to enquiry.
The development website carries the same imagery and project identity through to a clear buyer-facing experience, giving potential buyers one place to understand the scheme and make an enquiry.
See how the campaign came togetherA visual partner for the development launch.
Architect-led
First-hand understanding of drawings, design intent and the decisions that matter to the project team.
One visual direction
The same architecture, atmosphere and material language can carry across imagery, film, brochure and web.
One point of contact
One point of contact from architectural information through to the visual material used for launch and sales.
Accurate revisions
Design changes can be carried through the shared project environment, helping updates remain aligned across the wider campaign.
Built for off-plan marketing
Visual material is developed for the formats developers need to market a scheme before construction is complete.
Planning a development launch?
Send us the plans and the scope you have in mind and we'll provide a fixed quotation for the visual campaign.